Updated June 1, 2022

The theory behind the left brain versus the right brain is rooted in the notion that the two halves of the brain control very different functions of our minds. The left brain is believed to control language, sequencing, math, and logic, while the right side of the brain is the more creative side; where feelings, imagination, and artistic abilities reside.

In our digital-everything world, small businesses simply can’t ignore the importance of digital marketing. Consumers are constantly connected to their devices, and any business that doesn’t get onboard is at a significant disadvantage.

The benefits of a digital marketing for your business are numerous. Digital marketing can allow your small business to leverage the potential of SEO, efficiently reaching your target market and allowing you to compete on a more level playing field. By integrating organic and paid search, your company can reach even more of your target audience. Display advertising grabs your audience’s attention and can be a great way to increase brand awareness. Developing both an organic and paid social media strategy allows you to engage with your customers and target prospective customers. Other digital marketing approaches include content marketing, affiliate marketing, influencer marketing, and email marketing.

We won’t get into all of them in this article, but we’ve put together 6 digital marketing tips that can help you get started and grow your business.

Starting, running, and maintaining a retail business can be a rocky road. The hard truth is that only 47% of retail businesses survive longer than four years. The good news is, mistakes can be avoided if you learn from others’ mistakes!

If you’ve ever felt like now is the time to start your own business, you’re not alone. Even if it feels like you’ve done all your homework and are on solid financial footing, it’s tough to know when you’re ready to make the leap.

Lisa Tran of Tan Tan Cafe & Delicatessen is a former student and was kind enough to share feedback about her experience in the Getting Your Recipe to Market (GYRM) program. We thought it answered a lot of questions a lot of people might have, so we're posting her responses for you to read as well!

Leveraging social media as a marketing channel has become unavoidable, but they also require business owners and marketers to utilize them in the best way possible. That means much more than ensuring you have the best content and add value with images and video. Hashtags in social media marketing are critical for topic discovery, audience engagement, and much more. In today’s post, we’ll take a quick look at how to leverage hashtags for business, starting with answering the question, “What are hashtags?”

Differentiating your brand is imperative to thrive as a business in the long term. This tasks can seem impossible for a small business, especially if you’re in competition with a larger global brand or your product or service is available online. Globalization and the Internet have certainly made it harder to stand out from the competition, but there are still many ways to differentiate your brand.  

You’ve taken the time (and money) to post the job position, interview some great candidates, and pick the perfect person for the job, but the onboarding process of the new employee doesn’t stop there. A new employee needs to feel welcome and like they belong. Everyone is busy, but no one should be too busy to train a new employee and make them feel like they’re part of the team.

Retail stores often struggle to get the customer traffic necessary to thrive in an increasingly digital world.  It’s even more difficult for stores that aren’t located in a high-traffic area. While a good location definitely helps, it’s not the only way to drive traffic to retail stores.

If you love to cook, bake, or create a one-of-a-kind delectable that puts a smile on someone’s face when they eat it, then maybe you have considered selling your unique dish as a product. However, jumping into the business side of things to get your product to customers takes planning, knowledge, and resources. Before you turn your recipe into a product in the marketplace, first ask yourself these six questions: