Garnish apparel is the brain child of chief designer and store owner Erica Lurie. They are located in the Pearl District of NW Portland, OR and feature "designed in house, made in Portland" fashion apparel for women.
Business Profile: Garnish Apparel
Topics: Small Business, Business Profiles
Business Profile: Red Castle Games
Matthew Micetic opened his new storefront in FoPo JUST IN TIME for the 2017 holiday gift giving season. Matthew is a graduate of PCC's Small Business Development Center Retail Small Business Management Class. Matthew shares his story below.
Topics: Small Business, Business Profiles
Top 13 Blogs and Resources for Restaurant Owners
No matter how successful you are, owning and operating a successful restaurant is an ongoing challenge to maintain - and build upon - your accomplishments. Whether it’s keeping up to date on the latest in restaurant news, or finding tips and tricks on how to improve service and food quality, it’s important to continually tap into resources that can help improve your business.
Topics: Small Business, Stories & News, Restaurants
Impact and Advance Your Career as a Certified Global Business Professional
Becoming a Certified Global Business Professional (CGBP) can increase your value as an employee and open the door to new opportunities. Just consider the fact that 70% of the world’s purchasing power lays outside the United States — this certification proves your proficiency at international trade, which is extremely useful and highly sought after in today’s economy. Today’s post will provide an overview of what global business certification is and how to become certified.
Topics: Small Business, Growing a Business
Business Profile: Chocolates by Bernard
La Quita Corbet Martin found success in her business Chocolates by Bernard Lake Oswego with the help of PCC's Small Business Development Center. Here is her story.
Topics: Small Business, Business Profiles
Balancing Left Brain and Right Brain as a Business Owner
Updated June 1, 2022
The theory behind the left brain versus the right brain is rooted in the notion that the two halves of the brain control very different functions of our minds. The left brain is believed to control language, sequencing, math, and logic, while the right side of the brain is the more creative side; where feelings, imagination, and artistic abilities reside.
Topics: Small Business, Growing a Business
6 Digital Marketing Tips to Grow Your Business
In our digital-everything world, small businesses simply can’t ignore the importance of digital marketing. Consumers are constantly connected to their devices, and any business that doesn’t get onboard is at a significant disadvantage.
The benefits of a digital marketing for your business are numerous. Digital marketing can allow your small business to leverage the potential of SEO, efficiently reaching your target market and allowing you to compete on a more level playing field. By integrating organic and paid search, your company can reach even more of your target audience. Display advertising grabs your audience’s attention and can be a great way to increase brand awareness. Developing both an organic and paid social media strategy allows you to engage with your customers and target prospective customers. Other digital marketing approaches include content marketing, affiliate marketing, influencer marketing, and email marketing.
We won’t get into all of them in this article, but we’ve put together 6 digital marketing tips that can help you get started and grow your business.
Topics: Small Business
4 Retail Business Mistakes You'll Want to Avoid
Starting, running, and maintaining a retail business can be a rocky road. The hard truth is that only 47% of retail businesses survive longer than four years. The good news is, mistakes can be avoided if you learn from others’ mistakes!
Topics: Small Business, Retail
Are You Ready to Start Your Business? A Checklist to Help You Decide
If you’ve ever felt like now is the time to start your own business, you’re not alone. Even if it feels like you’ve done all your homework and are on solid financial footing, it’s tough to know when you’re ready to make the leap.
Topics: Small Business, Growing a Business
Thoughts on Getting Your Recipe to Market from a Graduate
Lisa Tran of Tan Tan Cafe & Delicatessen is a former student and was kind enough to share feedback about her experience in the Getting Your Recipe to Market (GYRM) program. We thought it answered a lot of questions a lot of people might have, so we're posting her responses for you to read as well!
Topics: Small Business, Food, Getting Your Recipe to Market