Digital marketing is a fact of life in the business world today. The term refers to any type of marketing done online, including your website and social media, and brings with it the advantage of enabling marketers to track and analyze the success of campaigns to understand what’s working and what isn’t. Before you invest in digital marketing for your business, however, consider these 10 questions.
Topics: Small Business, Growing a Business
Torie Scott, MA, MLibr is an instructor in Foundations of Clinical Research. She teaches the session Quality Research and Library Science.
Topics: Healthcare, Meet the IHP Team, Clinical Research
Mark Schuster is an instructor in Foundations of Clinical Research. He teaches several sessions including: Introduction and History, Federal, State & Institutional Policies: Laws & Regulations, Regulatory Submission and Review Process, and Regulatory Documentation & Reporting.
Topics: Healthcare, Meet the IHP Team, Clinical Research
As an artist, writer, design or creative entrepreneur, you have the skills to create great work, but do you have the business skills to get great work? When starting your own creative business, you will need to do some digging into business topics and getting to know your market. Though it might take some trial and error, by doing your homework, you can run an effective business.
Topics: Small Business, Solopreneurship, Encore Entrepreneurship, Starting a Business, Growing a Business
Lauren Rosenstein is the owner of The Green Schoolhouse. Lauren tells her story of working with the PCC Small Business Development Center below.
Topics: Small Business, Business Profiles
Pat Eshleman, RN, BSN, CCRC is an instructor in Foundations of Clinical Research. She teaches the research, recruitment, and preparation of study participants.
Topics: Healthcare, Meet the IHP Team, Clinical Research
Starting a restaurant has many working parts all moving simultaneously, and if left unattended, could cause speed bumps in your start up process and success. Choosing the correct location (and getting the proper permitting), managing food and beverage inventory, and handling the employees, are just a few of the moving parts.
Topics: Small Business, Starting a Business, Food, Restaurants
Sam F. Taylor, IV, A.S.I.D. is a guest instructor in Restaurant Business Builders in the session "Designing Your Restaurant and Kitchen," in which he will be sharing his expertise of over 35 years in designing and planning spaces in the hospitality industry.
Topics: Small Business, Meet the SBDC Team, Starting a Business, Food, Restaurants
In emergency medicine, health care providers offer fast care for injuries and severe illnesses. They are often the first line of care for people who have experienced trauma and are responsible for stabilizing patients so they can receive further care in a hospital.
If you’re looking to up your small business’s social media game, you’ll need advice from the pros. Instead of haphazardly trying out new tactics, you can do some free research online to learn how to make Facebook, Twitter, Instagram, and other social channels work for you.
Topics: Small Business