In our digital-everything world, small businesses simply can’t ignore the importance of digital marketing. Consumers are constantly connected to their devices, and any business that doesn’t get onboard is at a significant disadvantage.

The benefits of a digital marketing for your business are numerous. Digital marketing can allow your small business to leverage the potential of SEO, efficiently reaching your target market and allowing you to compete on a more level playing field. By integrating organic and paid search, your company can reach even more of your target audience. Display advertising grabs your audience’s attention and can be a great way to increase brand awareness. Developing both an organic and paid social media strategy allows you to engage with your customers and target prospective customers. Other digital marketing approaches include content marketing, affiliate marketing, influencer marketing, and email marketing.

We won’t get into all of them in this article, but we’ve put together 6 digital marketing tips that can help you get started and grow your business.

The United States is currently experiencing one of the largest and most deadly drug crises in its history - and PCC is responding with a course exploring origins of addiction designed for health professionals, law enforcement, government employees, counselors, social workers, educators, nurses, addictions professionals, and more. Opioid drugs, including heroin, morphine, fentanyl, and others, are causing large numbers of overdose deaths throughout the country. In 2015, one out of every two deaths was drug-related. 

As a business owner, you may have wondered — should my business be using social media? The answer is yes! Small business and social media are a natural fit. Most small business owners understand the importance of social media and its potential to increase sales. Hubspot reports that 92% of small business owners surveyed indicated that social media marketing was important and 80% said that using social media helped them increase traffic to their website. Social media provides an opportunity to not only reach a broad audience but also engage with them and build relationships. Keep in mind, however, that the use of social media platforms varies according to specific demographics, such as age, gender, and income level. In this post, we’ll take a look at five of the most popular social media platforms for small business marketing and how you can use them for marketing your brand.

Medical coders play a vital role in healthcare, helping ensure that patients, physicians, and insurance companies receive accurate information. They turn physician’s notes into internationally used codes for hospital records, insurance information, and more, using thousands of codes to maintain accurate, detailed patient information.

As a person moves up the corporate ladder, there may be a point when they are placed in a management role—and there are definitely clear differences between average managers and effective leaders. Honing in your leadership skills to keep a well-functioning team not only facilitates company loyalty but also helps retain your staff.

Starting, running, and maintaining a retail business can be a rocky road. The hard truth is that only 47% of retail businesses survive longer than four years. The good news is, mistakes can be avoided if you learn from others’ mistakes!

One of the biggest challenges facing employers and companies today is keeping employees happy, engaged, and productive. Recent data suggests that upwards of 71% of employees are not fully engaged at their jobs, and 26% are actively disengaged. There are many potential reasons for this, but one of the big factors is lack of professional training and development.

Integrative healthcare brings together Western approaches to medicine, such as chemotherapy, surgery and other medicines, and combines them with more traditional, complementary approaches like nutrition, acupuncture and more. Integrative healthcare practitioners carefully coordinate these two approaches to treatment in order to care for all of their patients’ needs.

If you’ve ever felt like now is the time to start your own business, you’re not alone. Even if it feels like you’ve done all your homework and are on solid financial footing, it’s tough to know when you’re ready to make the leap.

The relationships we create throughout our lives contribute a great deal to our personality and behavior. Most psychologists and psychiatrists agree that developing healthy relationships leads to a healthier mind. Interpersonal Neurobiology (IPNB), an approach to care created by Dr. Dan Siegel, focuses on how the brain can be healed through powerful and positive persuasion. This approach combines many areas of science including biology, cognitive science, developmental psychopathology, sociology and mental health. IPNB focuses on integrating all the different aspects that make us unique so we can better understand why we are the way we are and try to correct negative behavior where possible. While an understanding of IPNB can be useful to just about anyone, therapists and counselors can find it especially effective in treating patients.