Clinical research explores new ways to deliver medical care, from new medicines and treatments to improved diagnostic tests. Clinical researchers play a vital role in advancing medical care and improving the health and lives of people across the globe.
How to Kickstart Your Career in Clinical Research
Topics: Healthcare, Entry Level Healthcare Careers, Clinical Research
Most Common Communication Challenges (and How to Overcome Them)
There are many ways that people communicate throughout the world, including facial expressions, verbal cues, and body language. Since there are many ways to convey a message, it’s important to make sure one is clear in their intent when communicating. This is especially true in the workplace when you’re engaged with a team to finish an important task or project.
Topics: Professional Development, Communications
Why Functional Nutrition is a Future-Focused Field
Functional nutrition, a type of functional medicine, focuses on using healthy, natural foods to help people improve their health. Functional nutritionists provide flexible, individualized care to each person based on their needs. Each person may have a different functional nutrition treatment based on what will be most effective to improve their physical, mental and even spiritual health.
Topics: Healthcare, Functional Nutrition, Integrative Healthcare
Business Profile: Chocolates by Bernard
La Quita Corbet Martin found success in her business Chocolates by Bernard Lake Oswego with the help of PCC's Small Business Development Center. Here is her story.
Topics: Small Business, Business Profiles
Improving Patient Treatment with Cultural Competency
Every patient has different needs, but these needs extend beyond their health status and physical characteristics. To deliver the highest quality and most personalized care, healthcare professionals must also understand their patients’ cultural needs.
Topics: Healthcare
Top Reasons to Consider the Growing Field of Phlebotomy
Not all healthcare jobs require years of expensive training. As a phlebotomist (or phlebotomy technician), you can gain an entry-level position in the medical field. You can start a fast-paced, detail-oriented career in phlebotomy where you spend time caring for patients, helping them receive the right care for their needs. These jobs, like other healthcare positions, offer strong job security, good benefits and good pay. Learn more about opportunities offered from the PCC Institute for Health Professionals.
Topics: Healthcare, Entry Level Healthcare Careers, Phlebotomy
The Importance of Medical Terminology in the Healthcare Field
Updated Jan. 31, 2022.
If you work in healthcare, a firm grasp of medical terminology is vital to your job performance whether you spend every day at a patient’s side or never step foot into a medical clinic. At PCC, the medical terminology class is an integral prerequisite for its Medical Coding program, among other programs dedicated to strengthening skills for healthcare providers of all experience levels. Both people in clinical and nonclinical positions within a healthcare system must be able to easily use medical terminology every day to understand what is being read, written, billed, or communicated during day-to-day job duties.
Topics: Healthcare, CLIMB Center, Entry Level Healthcare Careers, institute for health professionals
Balancing Left Brain and Right Brain as a Business Owner
Updated June 1, 2022
The theory behind the left brain versus the right brain is rooted in the notion that the two halves of the brain control very different functions of our minds. The left brain is believed to control language, sequencing, math, and logic, while the right side of the brain is the more creative side; where feelings, imagination, and artistic abilities reside.
Topics: Small Business, Growing a Business
6 Digital Marketing Tips to Grow Your Business
In our digital-everything world, small businesses simply can’t ignore the importance of digital marketing. Consumers are constantly connected to their devices, and any business that doesn’t get onboard is at a significant disadvantage.
The benefits of a digital marketing for your business are numerous. Digital marketing can allow your small business to leverage the potential of SEO, efficiently reaching your target market and allowing you to compete on a more level playing field. By integrating organic and paid search, your company can reach even more of your target audience. Display advertising grabs your audience’s attention and can be a great way to increase brand awareness. Developing both an organic and paid social media strategy allows you to engage with your customers and target prospective customers. Other digital marketing approaches include content marketing, affiliate marketing, influencer marketing, and email marketing.
We won’t get into all of them in this article, but we’ve put together 6 digital marketing tips that can help you get started and grow your business.
Topics: Small Business
The United States is currently experiencing one of the largest and most deadly drug crises in its history - and PCC is responding with a course exploring origins of addiction designed for health professionals, law enforcement, government employees, counselors, social workers, educators, nurses, addictions professionals, and more. Opioid drugs, including heroin, morphine, fentanyl, and others, are causing large numbers of overdose deaths throughout the country. In 2015, one out of every two deaths was drug-related.