The PCC CLIMB Center is a proud sponsor of Portland Radio Project's Biz503 show - the new Portland-centric startup and small business talk show on PRP.fm. 

Understanding how marketing works and the general best practices and functions of a marketing strategy for any business are essential tools for every type of business manager. This is most important for those who are involved in day-to-day marketing decisions, but even those who aren’t should be aware of some standard best practices. Marketing should play a large role in your overall business plan, and we advise that every manager keep an eye on marketing trends so you can help lead your team and your brand toward success.

In today’s post we’ve highlighted some key marketing trends, and general guidelines that we think every manager should know about marketing.

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Katy Kippen is the owner and designer of Grayling Jewelry. Grayling Jewelry is made entirely by hand in the USA in their Portland, Oregon studio. Katy was in the 2015 Portland Business Alliance sponsored Advanced Business Management program. She opened up to us at the ‘Growing your Business’ symposium about getting started as a business owner and the role the PCC SBDC played in her company’s success.

Susan Barendregt is a Functional Nutritionist and is Board Certified in Holistic Nutrition. She has also earned a degree in Statistics and a certificate in Massage Therapy. Susan is a former Vice President and member of the Board of Directors of the National Association of Nutrition Professionals. She has been a practicing functional nutritionist since 2006.

This is the summary of a paper written by Global Corporate College, a partner with CLIMB.

GCC provides effective training on topics that matter most to businesses. In this paper, the relationship between employee competency at every level and financial acumen is explored.

The PCC CLIMB Center is a proud sponsor of Portland Radio Project's Biz503 show - the new Portland-centric startup and small business talk show on PRP.fm. 

The PCC CLIMB Center is a proud sponsor of Portland Radio Project's Biz503 show - the new Portland-centric startup and small business talk show on PRP.fm. 

“Let food be thy medicine and medicine be thy food.” — Hippocrates

This idea that food should be our medicine is not a new one. In fact, it is the cornerstone of a modern day nutritionist's work. The role of a nutritionist is to help prevent disease and promote good health by encouraging an active lifestyle combined with healthy eating habits.

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Ali Wykhuis and Angie Heiney own Frock Boutique. Frock Boutique was established in 2003 and strives to carry the most eccentric, eclectic, affordable and whimsical fashions available from locally designed and produced items. Today Frock Boutique has five employees and two locations, one in Portland’s Alberta district and a recently opened second store in Seattle. They have completed both the Retail Small Business Management Program and the Small Business Management Program.