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It All Starts with a Plan: How to Make the Most of Your Marketing in 2017

2017 is upon us! That means now is the time to develop your marketing plan for the new year, so you can hit the ground running on January 1st. We’ve put together some tips for creating your marketing strategy.

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Topics: Small Business, Growing a Business, Sales & Marketing

5 LinkedIn Tips for Professionals Looking to Network

Posted by Mary Bradbury Jones on July 20, 2016

LinkedIn is a powerful tool for working professionals and business owners looking to network. In fact, it’s the biggest online social media tool created exclusively to help grow your professional reach. There are several networking best practices you can use in order to maximize your exposure, including specific LinkedIn tips that we know work very well on the platform. Here, we’ll discuss five LinkedIn tips for networking so you can make the most of your experience.

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Topics: Professional Development, Communications, Sales & Marketing

5 LinkedIn Tips for Professionals Looking to Attract New Job Opportunities

Posted by Mary Bradbury Jones on July 12, 2016

Congratulations! You completed your LinkedIn profile. Now all you have to do is sit back, relax and let the job offers roll in, right? Wrong! There are scores of qualified job candidates out there. To be successful, you need to leverage your LinkedIn network to attract new job opportunities. Here are five LinkedIn tips for professionals to use to be sure you get noticed.

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Topics: Professional Development, Communications, Sales & Marketing

The Small Business Cheat Sheet to Digital Marketing Tools - What They Are and How to Use Them

Posted by PCC Small Business Development Center on July 11, 2016

Digital marketing can be a dizzying arena when it comes to the amount of tools, systems and platforms available to businesses. The moment you think you’ve seen one platform that can literally “do it all,” two or three others spring up with more functionality or the same feature set at a cheaper price.

Keeping up with the latest in digital marketing tools might seem like an impossible task, especially for small businesses. How exactly is one to supposed to find the best digital marketing platforms for small businesses?

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Topics: Small Business, Growing a Business, Sales & Marketing

3 Ways to Delight Your Customers That Go Beyond Standard Customer Service

Posted by Mary Bradbury Jones on May 26, 2016

It goes without saying that customer service is vital. More than 75% of consumers see customer service as representative of how much a brand values them. Another 70% say their experience is defined by how they feel they're being treated. What you may not realize is that delighting your customers takes more than just standard customer service — it's not enough to give them a smile and a can-do attitude.

In today's post, we'll discuss three of the biggest factors in how to delight your customers.

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Topics: Professional Development, Communications, Sales & Marketing

5 Things Every Manager Should Know About Social Media Marketing

Posted by Mary Bradbury Jones on April 19, 2016

Social media can be a confusing topic these days, especially for small business marketers. With so many websites, platforms and avenues for social media it’s hard to know where to focus your efforts.

Aside from your regular marketing efforts, you’re trying to manage multiple accounts on Facebook, Twitter, Instagram, LinkedIn, etc... as best you can. And how do you determine what’s working and what’s not?

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Topics: Professional Development, Sales & Marketing

3 Reasons Customers Are Walking by Your Store (and to Your Competitor’s)

As a small business owner, you're sure to know that your storefront is important. But do you realize just how important it is? Everyone's heard the adage, "don't judge a book by it's cover," but the truth is, customers make judgments about what they're interested in or what seems most likely to meet their needs in the first 15 seconds. Your storefront is the first impression you can make on a customer, and depending on their reaction, you may not get another chance to capture them.

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Topics: Small Business, Retail, Growing a Business, Sales & Marketing

[Podcast] Biz503: Must-Have Marketing Knowledge

Posted by CLIMB Center on April 08, 2016

The PCC CLIMB Center is a proud sponsor of Portland Radio Project's Biz503 show - the new Portland-centric startup and small business talk show on PRP.fm. 

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Topics: Professional Development, Small Business, business, Sales & Marketing

10 Things Every Manager Should Know About Marketing

Posted by Mary Bradbury Jones on April 07, 2016

Understanding how marketing works and the general best practices and functions of a marketing strategy for any business are essential tools for every type of business manager. This is most important for those who are involved in day-to-day marketing decisions, but even those who aren’t should be aware of some standard best practices. Marketing should play a large role in your overall business plan, and we advise that every manager keep an eye on marketing trends so you can help lead your team and your brand toward success.

In today’s post we’ve highlighted some key marketing trends, and general guidelines that we think every manager should know about marketing.

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Topics: Professional Development, Sales & Marketing

5 Ways You Can Improve Customer Service with Better Emails

Posted by Mary Bradbury Jones on February 17, 2016

Aside from offering quality products and services, your business undoubtedly relies heavily on customer service. Ensuring customer satisfaction through the sales process is one thing, but as you already know, customer service can't end there. You need to ensure that all the communication channels provide stellar customer service. Email may not seem like the “go-to” customer service option, especially in the face of Live Chat assistance options. However, it remains a primary form of customer service communication — in point of fact, 72% of adults prefer to interact with brands and retailers through email.

In today's post, we'll be discussing five ways you can improve customer service with better emails.

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Topics: Professional Development, Small Business, Sales & Marketing

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