In today’s digital world, social media is an invaluable - and indispensable - tool for most small businesses. Most consumers are checking apps like Facebook, Twitter, and Instagram on a daily basis. As a small business, you’re able to interact and engage with consumers on a personal level, as well as brand your business in general. And you’re able to do so without spending a fortune on an advertising agency.

How many times have you heard someone say that they have a “million dollar idea” that actually sounded like it could be turned into a viable business plan? Some of the best entrepreneurs were observant of a problem that needed to be solved, or a demand for a product or service, and decided to take the leap to create a business out of it.

Christine Binnendyk, LMT, brings more than 20 years of study and training in anatomy and movement to PCC CLIMB as the instructor of our course on Soft Tissue Release Tools. She is a sought after expert in addressing pain patterns caused by “soft tissue issues,” and is eager to share techniques to help people reduce pain and help wellness professionals expand their client services.

The Soft Tissue Release Certificate program at PCC teaches licensed massage therapists, Pilates and yoga teachers, somatic therapists, and other wellness professionals soft tissue release techniques at an in-depth level, allowing them to deliver their own Wellness Workshops.

The following Q&A with Christine offers a closer look:

An important ingredient for small business success in today’s digital environment is visibility in search engine results. When someone searches for a product they need, will it be your business they find or one of your competitors? Think of your own practice when you’re searching for a website. Do you ever click over to the second page of results? If you’re like most consumers, you probably click on one of the first two or three results. So, how do you increase your chances of showing up in one of those top positions?

You have a recipe that everyone loves. Friends and family have told you over and over how great your food is, that you could make a killing selling it. Maybe you’ve even dreamed up the perfect name for your barbecue sauce or cookie dough. You can see the product design in your head. You are ready to make the dream a reality.

Hold on just one second before you spend that money on printing labels and buying equipment. You could be making one of many costly mistakes made by first-time food entrepreneurs... These mistakes can set the production of your product back months, or even years.

As a manager, you are the first line of defense when it comes to addressing day-to-day HR issues before they become serious. However, it’s important to arm yourself with the necessary skills to empower your team and avoid possible legal headaches. In this post, we’ll take a look at four leadership skills that are essential for promoting effective teamwork.

Mindfulness is the practice of being self-aware and truly present. While everyone has the ability to be “mindful,” it takes time and persistence to unlock the positive impact that mindfulness can have on mental health.

PCC’s Institute for Health Professionals has mental and behavioral health classes that include mindfulness as a tool, which can be extremely valuable and empowering when treating patients with anxiety and depression.

Many CLIMB programs help small businesses to expand opportunities and develop additional revenue streams. One of our latest workshops enables body and movement professionals to teach individuals and group classes the sports massage techniques of soft tissue release.  

Soft tissue release techniques are safe and effective manual therapies designed to ease pain — for both you and your clients. Whether you are a massage therapist or athletic trainer, a yoga instructor or a nurse, you can use these techniques in your practice and even on yourself to treat a wide range of painful conditions.

by Nick Reguero, CADCII, LPC

Can you take a drug and still be clean?

Or perhaps, a better question may be: does medication assisted treatment promote recovery?

Before we even attempt to answer these questions, we should get a lay of the land.

Due to a continuously growing demand for healthcare services, healthcare job opportunities continue to be among the fastest growing in the nation. According to the Bureau of Labor Statistics, out of the 20 fastest growing jobs in the United States, 11 of those positions are in healthcare.

Employees are needed for all levels of positions, from entry-level to high-level administrators. People from unique backgrounds and with a variety of skills and life experiences are vital to ensure all community members receive quality healthcare.