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Tammy Marquez-Oldham, PCC Small Business Development Center

Recent Posts

Why Your Retail Business Needs to be Online THIS Holiday Season

Small business owners have avoided making real strides into developing a proper online presence because of uncertainty about how to design their website or use social media in a meaningful way for their business.

But, you can't afford to think that way--especially THIS holiday season!

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Topics: Small Business, Retail, Growing a Business

Make More Sales at Holiday Markets: Part 2

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Holiday season is quickly approaching, and for many retail businesses this time of year has the potential to make or break the entire year financially. It’s vital to start preparing as early as possible, so you don’t leave any potential sales or revenue on the table after the holidays are over. 

Holiday sales make up about 18 percent of overall annual retail sales, and in 2016 those numbers are  expected to grow around 3.7 percent. Combine this with recent evidence that a growing majority of American consumers favor buying and shopping local, and it’s no wonder holiday craft fairs have seen a boom in recent years.

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Topics: Small Business, Growing a Business, Starting a Business, Retail

Make More Sales at Holiday Markets: Part 1

The Holidays are such an important time of year for small businesses. For many, especially in retail, the Holidays may make or break the entire financial year. Craft fairs and holiday markets have become popular among both consumers and small businesses during this time. But are businesses doing all they can to maximize their retail sales from holiday markets?

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Topics: Small Business, Growing a Business, Starting a Business, Management, Leadership, Retail

How to Determine Your Value Proposition to Attract New Customers

Developing your value proposition is critical to successfully moving forward with your business. By learning how to create a value proposition you will be making a commitment to appeal to your target audience and draw in new customers. These customers will help ensure you are reaching profit goals and seeing the results you desire.

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Topics: Small Business, Starting a Business, Growing a Business

Company Culture Is More Than a Mission Statement

We get it, not all companies can be Google, offering complimentary laundry services, haircuts, gourmet meals, nap pods, swimming pools... We can go on but you get the idea. Google discovered early on that a happy employee is a productive employee. When you can hold on to great employees, it means less time and money spent on recruitment and training. And keeping those employees happy? That will translate to your bottom line. Read on to discover why company culture is MUCH more than just a mission statement.

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Topics: Professional Development, Small Business, Growing a Business, Leadership

10 Reasons It’s Great to Be an Entrepreneur!

There’s something exciting about starting your own business, especially if it’s something you’re truly passionate about. Entrepreneurship is the lifeblood of the American economy, and many people rely on small businesses to provide the goods and services they need, as well as to create jobs for the local economy.

That’s the precise reason that we celebrate National Entrepreneur Week, because it celebrates the benefits of being an entrepreneur. There are numerous reasons it's great to be an entrepreneur, and that’s why we’re celebrating National Entrepreneurship Week. Below we’ll discuss the top ten reasons why being an entrepreneur is so great:

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Topics: Small Business, Starting a Business

Key Factors to Starting a Business

As an entrepreneur, there are many considerations in opening a new business. Considerations may include funding, developing of your product or service, marketing including website development, finding the right location for your business or digital storefront, attracting customers/creating sales and many more. Of course, it’s important to also consider challenges related to the psychology of entrepreneurship. Today’s article provides a snapshot of the top five psychological considerations you could experience which can help to reveal some insights and tips for ways to overcome each.

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Topics: Small Business, Starting a Business

Should You Care About Local Listings? Yes!

With the proliferation of smartphone devices and apps like Yelp and TripAdvisor, review sites are a powerful driving force for consumers’ decision making. These local listings sites, along with location-based listings like Google My Business, are critical for small business success in today’s competitive, digital landscape.

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Topics: Small Business

4 Common Social Media Mistakes of First-Time Business Owners

In today’s digital world, social media is an invaluable - and indispensable - tool for most small businesses. Most consumers are checking apps like Facebook, Twitter, and Instagram on a daily basis. As a small business, you’re able to interact and engage with consumers on a personal level, as well as brand your business in general. And you’re able to do so without spending a fortune on an advertising agency.

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Topics: Small Business

How an Idea Can Become a Business

How many times have you heard someone say that they have a “million dollar idea” that actually sounded like it could be turned into a viable business plan? Some of the best entrepreneurs were observant of a problem that needed to be solved, or a demand for a product or service, and decided to take the leap to create a business out of it.

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Topics: Small Business, Growing a Business

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