Developing your value proposition is critical to successfully moving forward with your business. By learning how to create a value proposition you will be making a commitment to appeal to your target audience and draw in new customers. These customers will help ensure you are reaching profit goals and seeing the results you desire.
We get it, not all companies can be Google, offering complimentary laundry services, haircuts, gourmet meals, nap pods, swimming pools... We can go on but you get the idea. Google discovered early on that a happy employee is a productive employee. When you can hold on to great employees, it means less time and money spent on recruitment and training. And keeping those employees happy? That will translate to your bottom line. Read on to discover why company culture is MUCH more than just a mission statement.
There’s something exciting about starting your own business, especially if it’s something you’re truly passionate about. Entrepreneurship is the lifeblood of the American economy, and many people rely on small businesses to provide the goods and services they need, as well as to create jobs for the local economy.
That’s the precise reason that we celebrate National Entrepreneur Week, because it celebrates the benefits of being an entrepreneur. There are numerous reasons it's great to be an entrepreneur, and that’s why we’re celebrating National Entrepreneurship Week. Below we’ll discuss the top ten reasons why being an entrepreneur is so great:
As an entrepreneur, there are many considerations in opening a new business. Considerations may include funding, developing of your product or service, marketing including website development, finding the right location for your business or digital storefront, attracting customers/creating sales and many more. Of course, it’s important to also consider challenges related to the psychology of entrepreneurship. Today’s article provides a snapshot of the top five psychological considerations you could experience which can help to reveal some insights and tips for ways to overcome each.
With the proliferation of smartphone devices and apps like Yelp and TripAdvisor, review sites are a powerful driving force for consumers’ decision making. These local listings sites, along with location-based listings like Google My Business, are critical for small business success in today’s competitive, digital landscape.
Topics: Small Business
In today’s digital world, social media is an invaluable - and indispensable - tool for most small businesses. Most consumers are checking apps like Facebook, Twitter, and Instagram on a daily basis. As a small business, you’re able to interact and engage with consumers on a personal level, as well as brand your business in general. And you’re able to do so without spending a fortune on an advertising agency.
Topics: Small Business
How many times have you heard someone say that they have a “million dollar idea” that actually sounded like it could be turned into a viable business plan? Some of the best entrepreneurs were observant of a problem that needed to be solved, or a demand for a product or service, and decided to take the leap to create a business out of it.
An important ingredient for small business success in today’s digital environment is visibility in search engine results. When someone searches for a product they need, will it be your business they find or one of your competitors? Think of your own practice when you’re searching for a website. Do you ever click over to the second page of results? If you’re like most consumers, you probably click on one of the first two or three results. So, how do you increase your chances of showing up in one of those top positions?
Topics: Small Business
For people ready for a second act in life, an encore entrepreneurship may be the perfect choice. Whether you’re retired, unemployed, or looking for some extra income, joining the ranks of entrepreneurs over 50 can be a great opportunity to pursue a business that’s always interested you. Or you may choose to dip your toe in the water of the many unexplored opportunities you never had time for. In this post, we’ll discuss how to get started with an encore business.
Topics: Encore Entrepreneurship
No matter how successful you are, owning and operating a successful restaurant is an ongoing challenge to maintain - and build upon - your accomplishments. Whether it’s keeping up to date on the latest in restaurant news, or finding tips and tricks on how to improve service and food quality, it’s important to continually tap into resources that can help improve your business.