In a world where food is often labeled as either "good" or "bad," Sophia Malek, the founder of Bad Nutrition Chia Pudding, decided to challenge this narrative. With a mission to redefine what it means to enjoy nutritious food without guilt, Sophia embarked on a journey to create a product that not only nourishes the body but also celebrates the joy of indulgence. Thanks to the support and guidance of the Portland Community College Small Business Development Center (PCC SBDC), Sophia's vision has become a reality, and Bad Nutrition Chia Pudding is now delighting taste buds and challenging norms.

Delicious Rebellion Begins

"I wanted to create a food that was inherently nutritious but in-your-face-delicious as an act of reclaiming the word 'bad'," Sophia explains. "My business was started with a frustration in the nutrition and CPG realm. So much of the marketing and products coming to market were staunchly demonizing food and further deepening this morality around food- some foods were ‘good’, while other foods were ‘bad’."

Facing Fears, Finding Flavor

Before seeking assistance from the PCC SBDC, Sophia struggled with self-doubt and fear of failure. "The biggest challenge I faced was starting and trusting myself. I had a lot of imposter syndrome and felt a deep fear of failure which kept me from launching for about 5 years," she admits. However, with the support and resources provided by the PCC SBDC, Sophia found the courage to turn her dreams into a thriving business.

Recipe for Success

Participating in the "Getting Your Recipe to Market" training program proved to be a game-changer for Sophia. "I started the course before I launched and I believe it helped me shape my company and make much fewer mistakes," she reflects. Through the program, Sophia gained invaluable knowledge and connections that enabled her to successfully launch Bad Nutrition Chia Pudding in multiple locations. "I have launched in 3 grocery stores and one food service location," she proudly shares.

Scaling the Scoops: Pudding Plans

As Bad Nutrition Chia Pudding continues to gain traction, Sophia has her sights set on expansion. "Working on our co-manufacturing space to scale in 2024 to statewide distribution," she reveals. With determination and strategic planning, Sophia is poised to take her business to new heights.

Sophia's Advice for Fellow Rebels

Reflecting on her experience with the PCC SBDC, Sophia offers words of encouragement to aspiring small business owners. "It’s a great opportunity to learn--even with industry experience--it’s a fantastic community to grow into and gives you the time to focus on growing your business," she emphasizes.

Bad Nutrition Chia Pudding is more than just a delicious treat; it's a symbol of empowerment and defiance against societal norms. Sophia has been able to turn her perspective into a business that challenges perceptions and inspires others to embrace food with joy and without guilt. As Bad Nutrition Chia Pudding continues to make waves in the industry, one thing is clear: Sophia's journey is a testament to the power of resilience, determination, and community support in achieving entrepreneurial success.

Ready to Ignite Your Entrepreneurial Journey with the PCC SBDC?

Are you ready to embark on your entrepreneurial journey, or are you seeking support to take your small business to new heights? The PCC SBDC is here to help. Reach out to us, and let your journey begin. Jimin's story is just one example of the countless success stories our clients have created. Embrace the joy of entrepreneurship and create your unique path to success!

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