National Mom and Pop Business Owner's Day is on March 29th. In honor of day, today's post will tell you how "mom and pop" shops can out compete the big brands.
Community Connectivity — Citizens
No matter how altruistic or charitable a big brand may be, they can never really participate in community the way that a small business can. After all, big brands aren't tied to any one location, and the people in charge of them, even on a local level, need to concern themselves with multiple, regional locations and issues. Local businesses not only depend on the community to thrive, but they're capable of giving back in many more personal and meaningful ways. Every action that a local business takes within the community not only garners brand trust and a positive brand image, it also builds community pride.