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What’s the Difference Between a Bookkeeper and an Accountant?

Posted by PCC Small Business Development Center on March 08, 2018

When it comes to starting a business, there are few roles as important as your bookkeeper and accountant. Sound bookkeeping and accounting are vital for small businesses to get up and running, and to maintain their financial stability.

Bookkeeping and accounting professionals perform a number of tasks that are essential for your business, including having your books in order, staying in compliance, filing taxes on time and correctly, managing payroll, and more. If you’re considering starting a new business or are already in the beginning stages, you might be concerned that you don’t have the right professional to manage them. Do you need an accountant or a bookkeeper to take on these crucial functions?

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Topics: Small Business

Business Profile: Garnish Apparel

Posted by PCC Small Business Development Center on January 18, 2018

Garnish apparel is the brain child of chief designer and store owner Erica Lurie. They are located in the Pearl District of NW Portland, OR and feature "designed in house, made in Portland" fashion apparel for women. 

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Topics: Small Business, Business Profiles

Business Profile: Red Castle Games

Posted by PCC Small Business Development Center on December 27, 2017

Matthew Micetic opened his new storefront in FoPo JUST IN TIME for the 2017 holiday gift giving season. Matthew is a graduate of PCC's Small Business Development Center Retail Small Business Management Class. Matthew shares his story below.

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Topics: Small Business, Business Profiles

5 Small Business SEO Tips to Get Found First

An important ingredient for small business success in today’s digital environment is visibility in search engine results. When someone searches for a product they need, will it be your business they find or one of your competitors? Think of your own practice when you’re searching for a website. Do you ever click over to the second page of results? If you’re like most consumers, you probably click on one of the first two or three results. So, how do you increase your chances of showing up in one of those top positions?

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Topics: Small Business

Impact and Advance Your Career as a Certified Global Business Professional

Becoming a Certified Global Business Professional (CGBP) can increase your value as an employee and open the door to new opportunities. Just consider the fact that 70% of the world’s purchasing power lays outside the United States — this certification proves your proficiency at international trade, which is extremely useful and highly sought after in today’s economy. Today’s post will provide an overview of what global business certification is and how to become certified.

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Topics: Small Business, Growing a Business

Business Profile: Chocolates by Bernard

Posted by PCC Small Business Development Center on October 16, 2017

La Quita Corbet Martin found success in her business Chocolates by Bernard Lake Oswego with the help of PCC's Small Business Development Center. Here is her story.

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Topics: Small Business, Business Profiles

How an Idea Can Become a Business

How many times have you heard someone say that they have a “million dollar idea” that actually sounded like it could be turned into a viable business plan? Some of the best entrepreneurs were observant of a problem that needed to be solved, or a demand for a product or service, and decided to take the leap to create a business out of it.

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Topics: Small Business, Growing a Business

4 Common Social Media Mistakes of First-Time Business Owners

In today’s digital world, social media is an invaluable - and indispensable - tool for most small businesses. Most consumers are checking apps like Facebook, Twitter, and Instagram on a daily basis. As a small business, you’re able to interact and engage with consumers on a personal level, as well as brand your business in general. And you’re able to do so without spending a fortune on an advertising agency.

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Topics: Small Business

Balancing Left Brain and Right Brain as a Business Owner

The theory behind left brain versus right brain is rooted in the notion that the two halves of the brain control very different functions of our minds. The left brain is believed to control language, sequencing, math, and logic, while the right side of the brain is the more creative side, where feelings, imagination, and artistic abilities reside.

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Topics: Small Business, Growing a Business

6 Digital Marketing Tips to Grow Your Business

In our digital-everything world, small businesses simply can’t ignore the importance of digital marketing. Consumers are constantly connected to their devices, and any business that doesn’t get onboard is at a significant disadvantage.

The benefits of a digital marketing for your business are numerous. Digital marketing can allow your small business to leverage the potential of SEO, efficiently reaching your target market and allowing you to compete on a more level playing field. By integrating organic and paid search, your company can reach even more of your target audience. Display advertising grabs your audience’s attention and can be a great way to increase brand awareness. Developing both an organic and paid social media strategy allows you to engage with your customers and target prospective customers. Other digital marketing approaches include content marketing, affiliate marketing, influencer marketing, and email marketing.

We won’t get into all of them in this article, but we’ve put together 6 digital marketing tips that can help you get started and grow your business.

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Topics: Small Business