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How an Idea Can Become a Business

How many times have you heard someone say that they have a “million dollar idea” that actually sounded like it could be turned into a viable business plan? Some of the best entrepreneurs were observant of a problem that needed to be solved, or a demand for a product or service, and decided to take the leap to create a business out of it.

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Topics: Small Business, Growing a Business

Impact and Advance Your Career as a Certified Global Business Professional

Becoming a Certified Global Business Professional (CGBP) can increase your value as an employee and open the door to new opportunities. Just consider the fact that 70% of the world’s purchasing power lays outside the United States — this certification proves your proficiency at international trade, which is extremely useful and highly sought after in today’s economy. Today’s post will provide an overview of what global business certification is and how to become certified.

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Topics: Small Business, Growing a Business

4 Steps to Run Your Restaurant More Efficiently

Running a restaurant is a difficult endeavor, and it requires effective restaurant management to help your restaurant thrive. Diners expect quick and excellent service from staff that strive to ensure they have a pleasurable meal; the best way to provide that is through an efficiently-managed restaurant. This requires a myriad of things to run properly and smoothly, including your management, wait and cook staff, and even the layout of your restaurant can have an impact. Without each of these things operating cohesively, your restaurant as a whole could suffer. We’ve put together four steps to strengthen each of these areas and improve performance.

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Topics: Growing a Business, Restaurants

Balancing Left Brain and Right Brain as a Business Owner

The theory behind left brain versus right brain is rooted in the notion that the two halves of the brain control very different functions of our minds. The left brain is believed to control language, sequencing, math, and logic, while the right side of the brain is the more creative side, where feelings, imagination, and artistic abilities reside.

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Topics: Small Business, Growing a Business

Are You Ready to Start Your Business? A Checklist to Help You Decide

If you’ve ever felt like now is the time to start your own business, you’re not alone. Even if it feels like you’ve done all your homework and are on solid financial footing, it’s tough to know when you’re ready to make the leap.

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Topics: Small Business, Growing a Business

What Are Hashtags and How Should I Use Them for My Social Media Marketing?

Leveraging social media as a marketing channel has become unavoidable, but they also require business owners and marketers to utilize them in the best way possible. That means much more than ensuring you have the best content and add value with images and video. Hashtags in social media marketing are critical for topic discovery, audience engagement, and much more. In today’s post, we’ll take a quick look at how to leverage hashtags for business, starting with answering the question, “What are hashtags?”

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Topics: Small Business, Growing a Business

The Key to Differentiating Your Brand from Your Competition

Differentiating your brand is imperative to thrive as a business in the long term. This tasks can seem impossible for a small business, especially if you’re in competition with a larger global brand or your product or service is available online. Globalization and the Internet have certainly made it harder to stand out from the competition, but there are still many ways to differentiate your brand.  

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Topics: Small Business, Growing a Business

Employee Handbooks, Onboarding, and Other Tools Every Business Needs to Seamlessly Bring on New Employees

You’ve taken the time (and money) to post the job position, interview some great candidates, and pick the perfect person for the job, but the onboarding process of the new employee doesn’t stop there. A new employee needs to feel welcome and like they belong. Everyone is busy, but no one should be too busy to train a new employee and make them feel like they’re part of the team.

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Topics: Small Business, Growing a Business

What to Do If Your Retail Store is Not in a High Traffic Area

Retail stores often struggle to get the customer traffic necessary to thrive in an increasingly digital world.  It’s even more difficult for stores that aren’t located in a high-traffic area. While a good location definitely helps, it’s not the only way to drive traffic to retail stores.

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Topics: Small Business, Retail, Growing a Business

4 Tips for Utilizing Technology to Grow Your Business

Entrepreneurs often want to start their own business because they have a passion for a certain product or service and have some expertise in how to deliver it. However, there are many facets of running a business that are equally important to its growth..

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Topics: Small Business, Starting a Business, Growing a Business