The Holidays are such an important time of year for small businesses. For many, especially in retail, the Holidays may make or break the entire financial year. Craft fairs and holiday markets have become popular among both consumers and small businesses during this time. But are businesses doing all they can to maximize their retail sales from holiday markets?

Owning your own retail business can be an exciting, albeit challenging, undertaking. When you look around at some of the larger brands you can see how shifts in consumer behavior and brand loyalty has changed the success and trajectory of a once rather predictable industry. For instance, Wal-Mart announced earlier this year that they would close 269 locations in 2016, accounting for roughly three percent of their stores.

There’s something exciting about getting your business to the point of being able to bring on new employees. Your business is growing and you’re successful enough to be able to hire people to share some of the load.

On the other hand, there’s something tricky about hiring the right person for the job. As a manager or business owner, there’s a lot on the line in terms workplace culture and customer service quality, not to mention the time and resources it takes to train them. Hiring the wrong person and having them leave is something all companies seek to avoid, but it does happen.

It’s a reality for most business owners, but no matter how successful you think you are, there’s always more to learn. Whether it’s marketing, sales, operations, or finance, you can’t know everything and there’s always gaps to fill. But how do you know when it’s time to invest in additional training and education? Will it be worth your time? And what areas should you be focused on?

Here we’ll discuss the importance of business education and what questions you need to ask yourself to determine if it’s time for you to invest in additional training.

There’s probably no better way to get customers interested in your food product than giving them a live demo. They not only get to look, taste, and smell your product, but they get to experience your brand and the story behind everything.

With that being said, when you do demo your food product at a live event, you want to make sure it’s a memorable experience for consumers. Not only do you need to showcase your product in an effective manner, but you need to get creative in order to stand out in the eyes of potential customers.

Digital marketing can be a dizzying arena when it comes to the amount of tools, systems and platforms available to businesses. The moment you think you’ve seen one platform that can literally “do it all,” two or three others spring up with more functionality or the same feature set at a cheaper price.

Keeping up with the latest in digital marketing tools might seem like an impossible task, especially for small businesses. How exactly is one to supposed to find the best digital marketing platforms for small businesses?

Regardless of the kind of exit you're considering for your business, it's going to take time to complete and will have an array of effects on you, your employees, your family, your finances, and more. In today's post, we'll elaborate on why you need a business transition plan.

It's hard to start a business, and even harder to admit when your business is struggling. The admission is only the first step to determining what's right for your struggling business. Do you fight onward and find out how to improve your struggling business? Or is it that your business will only continue to struggle, draining your energy and your wallet? There's no way to address this directly without looking at all the specifics of your business and industry.

In today's article we'll talk about some of the questions you should ask yourself to help figure out what's right for your struggling business.

As a small business owner, you're sure to know that your storefront is important. But do you realize just how important it is? Everyone's heard the adage, "don't judge a book by it's cover," but the truth is, customers make judgments about what they're interested in or what seems most likely to meet their needs in the first 15 seconds. Your storefront is the first impression you can make on a customer, and depending on their reaction, you may not get another chance to capture them.

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Carl Pruett is the owner and education consultant of Tutor Doctor of Portland. For 15 plus years, Tutor Doctor has provided affordable one to one in-home tutoring for students of any age. Tutor Doctor of Portland is a franchise that employs 128 tutors as independent contractors today. Carl participated in the 10-month 2015 Small Business Management program.