Understanding how marketing works and the general best practices and functions of a marketing strategy for any business are essential tools for every type of business manager. This is most important for those who are involved in day-to-day marketing decisions, but even those who aren’t should be aware of some standard best practices. Marketing should play a large role in your overall business plan, and we advise that every manager keep an eye on marketing trends so you can help lead your team and your brand toward success.

In today’s post we’ve highlighted some key marketing trends, and general guidelines that we think every manager should know about marketing.

This is the summary of a paper written by Global Corporate College, a partner with CLIMB.

GCC provides effective training on topics that matter most to businesses. In this paper, the relationship between employee competency at every level and financial acumen is explored.

This is the summary of a white paper written by Global Corporate College (GCC), a partner withCLIMB. GCC provides effective training on topics that matter most to businesses.

In GCC's white paper "Focusing on the Value of Training," it is proven that effective training and successful employees increase overall profit.

One of the most influential philosophies in business over the past half-century has been the concept of continuous improvement. Businesses and professionals are now constantly striving for ways to constantly improve quality standards, no matter how high they may already be.

Many different strategies have been developed to help organizations in their continuous professional development improvement efforts, some of which you may or may not be familiar with. LEAN, Six Sigma, and Quality are three of the most accepted and widely used frameworks in today’s business environment.

Good salespeople often have the gift of gab. It’s important for them to be able to engage with customers and speak eloquently about what their selling. But to be truly great, knowing when not to talk is just as important. In this post we’ll go over some ways to help you become a better listener, and how doing so will improve your closing rate with clients.

Tired of sitting in an office cubicle at a dead end job? You’re not alone. As you read this there are hundreds of professionals in the workforce with similar sentiments. So if you’re looking to make some moves — perhaps land your dream job, or move up the corporate ladder, then this is the right read for you!

The workforce is constantly changing and professional development skills and training should adapt as well. As society and the economy evolves, so does its workforce. In a rapidly changing market it is important to observe and predict trends as a business owner and/or professional. In this article, we’ve outlined four of the top workforce issues that we believe businesses should be aware of in order to make the most strategic business decisions, and avoid any surprises.