If your business doesn’t use Facebook, or your page lacks in presence, it’s time for your team to come up with a killer social media strategy. While you may not have hopped on the social media bandwagon yet, millions have. Many of these Facebookers could be potential customers. Can your company afford to neglect this growing and active audience? Below are 16 reasons why your business can’t ignore Facebook any longer.

Sometime around the year 1906, the Italian engineer and economist Vilfredo Pareto is rumored to have been tending his garden, where he had the realization that 80% of the peas he harvested, came from only 20% of the pea pods. Curious to see if this pattern repeated itself in other systems, he went on to discover that 80% of the farmland in Italy was owned by 20% of the population.

Your business is unique, and so are your clients. Instead of setting out a wide-reaching net, forget the idea that your product or service can be everything to everyone. Those successful with customer outreach and retention have a focused strategy to understand, track, and please a targeted consumer. By creating an ideal customer profile, your business can begin to build a community of clients that will bring you the most important thing: loyalty.

When you were young, you likely acted as most children do when a parent or a teacher said the word no—you protested, rebelled, or did whatever was forbidden anyway. That is because, according to Psychology Today, we live in a world of yes, in which we think of those who say “no” as negative, imperfect, or weak. However, those who learn how to say and hear no in business correctly are able to open up a new world of both freedom and opportunity.

Staffing is a pressing concern for all types of new business owners. The operations of your business depend on having a solid team that is able to execute deliverables consistently. Recruitment is a $20 billion industry in the United States for this reason.

As a new business owner, you will most likely keep your recruitment process in-house, so that those resources can be used for operations or development. For this reason, it is important to become as well-versed as possible in best practices for the interview process, in order to attract and select the best people for your team.