As my colleague and I waited for Farhad Ghafarzade, the owner and founder of Green Drop Garage, I knew I wasn’t in an ordinary mechanic shop. A disco ball dangles from the ceiling, a pink feather boa drapes over a hook, bicycles hang up on the wall, and a whiteboard has a drawing of a car engine and its components. With friendly staff and comfy couches, it’s a place you wouldn’t mind hanging out in for an oil change. From its atmosphere to its commitment to green practices to even its owner’s journey, Green Drop Garage is different.

First impressions are everything. An inviting and well maintained store can help drive traffic and encourage sales. In this post we’ll look at six tips you can use to create a welcoming retail environment for your shoppers.

Utilize the tips below to make your retail store an inviting consumer utopia. Are you ready to take your retail business to the next level? Check out PCC SBDC's Retail Business Builders program to launch (or re-launch) your retail business with confidence. 

Three hours southwest of Portland, along a scenic stretch of the Oregon coast, stands Heceta Head lighthouse. This classic lighthouse offers a spectacular view, towering two hundred feet above the ocean. It’s also a functioning lighthouse, able to project a beam of light more than twenty miles out to sea.  But after more than a century of exposure to the punishing rain and wind, the lighthouse was closed for repairs in 2011. That’s when Amy McAuley, the owner and sole employee of Oculus Fine Carpentry, became part of a small army of subcontractors hired to help restore the lighthouse to its original condition.

An important part of owning a business is finding the right niche for your services. Just ask John Duval, an engineer and business owner based in Portland area. John owns Pavement Services, a business which is exactly what it sounds like: it’s an engineering firm that specializes in pavement.

Are you wondering how to increase foot traffic to your retail store? Winning the loyalty of customers can be challenging, but it isn’t impossible. With a strong online presence, inviting store-front appearance, and excellent customer service, your retail business can begin to see a significant increase in customers and sales. The following best practices for increasing foot traffic can help you get started.

If you own a retail business, you understand how important sales are. They literally define your bottom line. But have you sat down and considered how important your retail sales team is? Today's article is going to talk about how your sales team affects your bottom line and touch on how to find the best salespeople.

If you're starting to plan a business, or if you've just started a business, that focuses on retail sales, you're probably trying to structure the right kind of sales environment to attract good salespeople. Of course, getting them to start working for you is the challenge. Do you know how you're going to keep them once you've hired them? In this post, we're going to discuss nine different ways to retain salespeople and ensure you've got a dedicated team for your business.

You've got the first two things you need to create a new business — an idea, and the will to make it happen. Shepherding that idea into a full blown reality manages to both seem easy and be incredibly intimidating. It's not as simple as throwing money at the venture, but the process isn't as nebulous as you might think it is. This article will give you the first five steps regarding how to bring your business to life.

How would you feel if you could experience a different culture through something as personal as your own taste buds? River Wave Foods strives to provide that intimate experience to their consumers through a wide array of cooking sauces and tapenades. After leaving the stable world of flight attending in 2006, Rebecca Kawanami jumped right into the world of business by incorporating River Wave Foods into an LLC and putting all of her efforts into her sauce and tapenade product lines. She enrolled in the SBDC’s Getting Your Recipe to Market in 2007 with just one product in her repertoire (the Thai sauce) and has expanded since to include two more sauces, one tapenade, and two vinaigrettes.

Owning your own retail business can present many unique challenges. When it comes to learning how to be the best retail manager, many store owners find that actually managing a staff is one of the most difficult balancing acts they have to perform. As Leslie Hidula, PCC SBDC business advisor says, “I have found that retail owners struggle with being ‘the boss.’ They act like a friend, a mom, or a control freak. These approaches can really hurt a business, especially as they grow.” Overcoming this barrier by learning how to tow the line between employer and friend can help improve, not only your retail store’s growth, but also your skills as a retail store boss.