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4 Tips for Utilizing Technology to Grow Your Business

Posted by PCC Small Business Development Center on May 30, 2017

technology for small businessEntrepreneurs often want to start their own business because they have a passion for a certain product or service and have some expertise in how to deliver it. However, there are many facets of running a business that are equally important to its growth..

If you aren’t a tech-savvy person, then trying to implement technology into your business strategy can be a stressful and expensive task, but there are some great tools for small business to help ease the pain and help with the organization’s success and growth.

Understand the Basics of Technology for Small Business

When looking at your business strategy, try to determine where you may need some help. If you are less than experienced  in the areas of accounting, marketing, or operations, there are some great computer tools available that range in price depending on what your needs are. Start with asking yourself what it is you are looking to achieve and evaluate what kind of technology will help you get there.

Do Diligent Research and Seek Advice from a Pro

Currently, there are more than 3.6 billion Internet users across the globe, and that number seems to jump up by a billion every few years or so. What does that mean for growing your business? With 40 percent of the world’s population on the web, it’s important for you to have a presence on it as well.

Owning your online presence is paramount to reaching the most amount of people, establishing your credibility, and managing your reputation. Even if you are not online, your business is probably generating many reviews from all of the people who are. The internet is considered the present day word-of-mouth, and you probably want to know what people are saying about you, right?

This is why you want to start perusing the web to see what’s out there and get familiar with what your competitors and other small businesses are doing, as well as seek help from a marketing professional. You may have a neighbor or brother-in-law who is “good at computers,” but you probably want to talk to someone who is an expert in your particular need.

Keep Your Budget in Mind When Weighing Your Options

There are many online tools available that it can get pretty overwhelming- and expensive. It’s important to evaluate what you really need and if you can afford it. There are a lot of free products out there that are great, but if you find a tool that works so that you can focus your time elsewhere, it might be worth the small investment.

In doing your own research and determining the time/financial impact of bringing on certain tools, be sure that it meets your goals. It’s easy to get sidetracked when online businesses are trying to sell you something, and this is where you have to reel it back in and try to best determine the ROI (Return on Investment).

Make the Commitment to Technology and Follow Through

Once you’ve committed to a service, take time to learn it and use it to its full capacity. Take advantage of all features, so you get your money’s worth and determine if it constitutes your time and effort. Analyzing a technology tool’s performance on a regular basis will also help you realize if the cost is yielding returns, if there’s a better tool out there, or if it’s not necessary at all anymore.

No Matter What You Do, Make Your Customers Your #1 Priority

There are many low-cost and efficient ways to educate online users about who you are and what you do while concentrating on the heart of your business. List your product or service in online directories, be selective in what social media networks you engage with, and automating your online efforts will all help grow your organization. But don’t forget - always listen to your customers whether it’s online or offline and always make meeting their needs your top priority. 

Implementing and using technology and tools in your business practice can help you grow your business. Even if you aren’t tech-savvy, you can use these tips utilize them to help ensure your business is growing and successful.



The Oregon Small Business Development Center Portland Community College has  helped thousands of businesses over the past 30 years. We combine one-on-one  advising with programs taught by business experts, giving our clients the  resources they need to grow their businesses. We’ve celebrated many successes  with our clients. We'd love to celebrate your success. 

Topics: Small Business, Starting a Business, Growing a Business

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