Growth often comes with challenges; Poley Creative's primary hurdle was growing the business while maintaining excellent client support. Co-owners Michael Poley and Elizabeth Kozup recognized their strengths in scaling creativity (hiring contract video producers, writers, editors, motion designers, 3D modelers, and audio engineers to execute projects) but needed to streamline other vital aspects of the business.
Acknowledging the importance of structured guidance and support, Poley Creative sought assistance from the PCC SBDC. Poley Creative's journey with PCC SBDC has been enriched through participation in the Business Builders and Advanced Small Business Management training programs, which Michael calls "a mastermind group." The PCC SBDC community, with the help of individuals like business advisors Kim Allchurch-Flick and Jackie B. Peterson, provided invaluable assistance in areas such as:
Marketing Strategies: Enhancing online presence and effectively showcasing expertise and projects to attract more work.
Business Management: Transitioning from hands-on work to efficient review processes and enhancing overall business management.
Streamlining Processes: Refining and documenting processes to streamline operations and increase efficiency.
Michael says, "With the support of the SBDC, we were able to negotiate better terms with our clients, we got paid more quickly...and learned about different ways to borrow money."
Embrace the guidance and expertise the PCC SBDC offers, and watch your business flourish. The future is bright, and with the right support, success is within reach!