Becoming a Certified Global Business Professional (CGBP) can increase your value as an employee and open the door to new opportunities. Just consider the fact that 70% of the world’s purchasing power lays outside the United States — this certification proves your proficiency at international trade, which is extremely useful and highly sought after in today’s economy. Today’s post will provide an overview of what global business certification is and how to become certified.
Running a restaurant is a difficult endeavor, and it requires effective restaurant management to help your restaurant thrive. Diners expect quick and excellent service from staff that strive to ensure they have a pleasurable meal; the best way to provide that is through an efficiently-managed restaurant. This requires a myriad of things to run properly and smoothly, including your management, wait and cook staff, and even the layout of your restaurant can have an impact. Without each of these things operating cohesively, your restaurant as a whole could suffer. We’ve put together four steps to strengthen each of these areas and improve performance.
The theory behind left brain versus right brain is rooted in the notion that the two halves of the brain control very different functions of our minds. The left brain is believed to control language, sequencing, math, and logic, while the right side of the brain is the more creative side, where feelings, imagination, and artistic abilities reside.
If you’ve ever felt like now is the time to start your own business, you’re not alone. Even if it feels like you’ve done all your homework and are on solid financial footing, it’s tough to know when you’re ready to make the leap.
Leveraging social media as a marketing channel has become unavoidable, but they also require business owners and marketers to utilize them in the best way possible. That means much more than ensuring you have the best content and add value with images and video. Hashtags in social media marketing are critical for topic discovery, audience engagement, and much more. In today’s post, we’ll take a quick look at how to leverage hashtags for business, starting with answering the question, “What are hashtags?”
Differentiating your brand is imperative to thrive as a business in the long term. This tasks can seem impossible for a small business, especially if you’re in competition with a larger global brand or your product or service is available online. Globalization and the Internet have certainly made it harder to stand out from the competition, but there are still many ways to differentiate your brand.
You’ve taken the time (and money) to post the job position, interview some great candidates, and pick the perfect person for the job, but the onboarding process of the new employee doesn’t stop there. A new employee needs to feel welcome and like they belong. Everyone is busy, but no one should be too busy to train a new employee and make them feel like they’re part of the team.
Retail stores often struggle to get the customer traffic necessary to thrive in an increasingly digital world. It’s even more difficult for stores that aren’t located in a high-traffic area. While a good location definitely helps, it’s not the only way to drive traffic to retail stores.
Entrepreneurs often want to start their own business because they have a passion for a certain product or service and have some expertise in how to deliver it. However, there are many facets of running a business that are equally important to its growth..
If you own a small business, or you’re thinking of starting one, you may believe the best way to market your business is to get your message out to everyone. The more people you can reach, the more sales you can achieve, right? The problem with that approach is it’s a bit like trying to catch all the fish in the sea. If you try to do that, you’re going to waste time and resources. That’s why you need to identify your target market. The most effective and efficient way to market your business is by focusing on the group of consumers that is the best fit for your product or service — the ones most likely to buy what you’re selling. The Small Business Development Center has put together a list of 5 questions you should ask to help you identify your target market.