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How to Get a Business Loan in Oregon

Posted by PCC Small Business Development Center on January 29, 2024

Oregon is home to nearly 400,000 small businesses. Many of these ventures started with a great idea. But to turn a concept into reality, you need working capital.

A small business loan can help you get your business off the ground or take an existing one to the next level. Keep reading to learn the steps to getting the business financing you need to make sure your company stays strong and healthy.

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Topics: Small Business, Growing a Business, Getting Your Recipe to Market, business builders

5 Cybersecurity Tips for Oregon Small Businesses

Posted by PCC Small Business Development Center on January 22, 2024

You may have heard news accounts about the increase in hacks, scams, malware attacks, viruses, ransomware, and other online assaults. A recent report showed that these attacks now happen with alarming frequency—in fact, there are about 720 cyber attacks per hour.

The situation has gotten worse since the pandemic. As technology has become more and more vital in our professional and personal lives, more people and businesses have become vulnerable to scams. Hackers took advantage of many of the quickly assembled platforms that businesses set up to let their staff work from home. 

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Topics: Small Business, Growing a Business, Getting Your Recipe to Market, business builders

How to Start a Business Online

Posted by PCC Small Business Development Center on December 14, 2023

Starting a business that operates exclusively online can be an appealing way to earn a part-time or full-time income. It comes with the freedom and flexibility to work from anywhere you choose.

If you have a business idea for selling products or services online, below are considerations to keep in mind and the steps to take to get it up and running. First, here are some answers to common questions we often hear from potential online business owners.

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Topics: Small Business, Growing a Business, Getting Your Recipe to Market, business builders

Oregon Resources for Veteran-Owned Businesses

Posted by PCC Small Business Development Center on November 14, 2023

The United States shows its appreciation to the people who’ve worn the uniform of our armed forces in many ways. From travel discounts to no-down-payment mortgages, your selfless military service has earned you some valuable perks and benefits. On top of that, some advantages extend to helping your veteran-owned small business.

Are you a veteran who currently owns a small business? Or are you a veteran with a business idea that you need help bringing to life? You should learn all about the various national, state, and regional resources available to you and the services each one provides.

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Topics: Small Business, Growing a Business, Getting Your Recipe to Market, business builders

Native American Small Business Assistance Programs

Posted by PCC Small Business Development Center on November 07, 2023

November is Native American Heritage Month and a great opportunity to celebrate Native American small business owners. According to data from the US Census Bureau, there are approximately 40,000 employer and 315,000 nonemployer Native-owned businesses nationwide that generate roughly $50 billion in revenue each year.

Whether you’re a business owner or an entrepreneur planning to start a business, government agencies and other organizations can support you. These programs provide training and technical assistance. They also offer resources that can help put Native American small business owners on the path to prosperity.

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Topics: Small Business, Growing a Business, Getting Your Recipe to Market, business builders

5 Small Business Tax Planning Strategies

Posted by PCC Small Business Development Center on October 17, 2023

As the end of the year approaches, it’s time for small business owners to put tax planning on their radar. You have until December 31 to make some strategic moves that can help you take advantage of more tax breaks, maximize your tax deductions, and minimize the amount you’ll owe when tax filing time comes. 

Keep these five year-end tax planning tips in mind to help place your small business in the best position possible when tax season rolls around.

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Topics: Small Business, Growing a Business, Getting Your Recipe to Market, business builders

Tips and Tricks for Getting Your Recipe to Market

Posted by PCC Small Business Development Center on August 21, 2023

 

We are Elisa and Jill, instructors of the Getting Your Recipe to Market (GYRM) training program at the PCC SBDC. Today, we're sharing tips and tricks for getting your recipe onto the grocery shelves. Let's start with packaging. What are some things you can do to secure your space on the shelves and ultimately get into customers’ baskets?

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Topics: Small Business, Growing a Business, Getting Your Recipe to Market, business builders

How to Create a Small Business Marketing Plan

Posted by PCC Small Business Development Center on July 24, 2023

A comprehensive small business marketing plan is one of the most valuable tools for Oregon entrepreneurs. Why is marketing so critical to your business’ success? Without potential customers having an awareness of your offerings, even the best product or best service will languish.

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Topics: Small Business, Global Trade, Growing a Business, business builders, Certified Global Trade Professional

7 Ways to Grow Your Customer Base

Posted by PCC Small Business Development Center on July 06, 2023

The key to expanding any small business is to grow your customer base. Your customer base is the group of customers who repeatedly buy from your business. They are customers whose purchase history proves that your company provides a product or service that appeals to them. Over time, they become loyal customers.

But building a customer base takes time, as it means not just attracting new customers but also maintaining their loyalty for the long term. Below are seven strategies that can help you increase your customer base, whether you’re an entrepreneur launching a startup or already have an established small business. 

1. Provide Excellent Customer Service.

Providing a great customer experience goes beyond the quality of your products and services. It’s getting customers to engage with your brand, offering outstanding customer support, and promoting a positive shopping experience that encourages customers to return and buy more.

If you have a brick-and-mortar store, ensure that your staff is trained on making shoppers feel taken care of.

If you sell online, make it easy for customers to contact your company. Some people prefer to reach out via phone. Others prefer instant messaging or email. So to ensure customer satisfaction, be sure you offer multiple communication channels.

2. Offer Something for Free to Grow Your Customer Base.

Freebies are an effective way to attract potential customers and can be used as a way to build your email marketing list with new contacts. If you sell products, this could be providing a free sample in exchange for a testimonial or product review. If you sell a service, you could offer a free trial or consultation.

Complimentary offers help build brand awareness. Even if those people don’t buy from you right away, you have their contact information, so they can be targeted in your marketing efforts to drive future purchases.

3. Create a Customer Loyalty Program.

Having a customer loyalty program is a wonderful way to build customer retention. You can reward loyal customers for repeat purchases by offering a free or discounted product, service, or upgrade. This strategy effectively expands your customer base and incentivizes them to stay loyal to your business.

4. Grow Your Customer Base with Referrals and Reviews.

Word-of-mouth marketing is one of the best ways a small business can grow its customer base. You can encourage loyal customers to promote your business to others through referrals and ask them to leave online reviews. Then reward them for their endorsements with a percentage off their next purchase or a gift certificate.

5. Collect Customer Feedback.

Knowing what your existing customers like and don’t like about your business goes a long way in attracting new leads. Look at their positive feedback to identify current strengths and their negative feedback to learn what needs improvement.

You can gather customer feedback through surveys emailed after engaging with your business, either through a purchase or contact with your customer support team. Make the feedback forms quick and easy to fill out, like a 1-to-10 rating scale for responses with a prompt for customers to provide their own comments. This will give you quantitative data to analyze, along with qualitative feedback on customer satisfaction.

6. Expand Your Digital Footprint with Online Marketing.

Expanding your digital footprint means ensuring that your business has a presence across many online platforms and is searchable to potential leads. This includes:

  • Business website: Your business website should inform customers of your products or services, hours of operation, and contact information.
  • Google Business profile: If your business is local, create a Google Business profile, which is free and allows your business to show up on Google Maps. You can also customize it with photos, offers, posts, and more.
  • Content marketing: Create blog articles and videos based on what your potential customers search for on Google, and incorporate relevant SEO keywords into your content. Then post your blogs and videos on your business’s website and social media. Sharing valuable information that is informative to your target market can build brand awareness, establish you as a trusted expert in your field, and help drive new business.
  • Social media: Learn which social media networks your target customers use—whether Facebook, LinkedIn, Instagram, TikTok, or something else. Then make sure your business has a presence there. This way, you can interact with potential customers and promote your business with engaging and informative posts, comments, shares, and more. You can also consider running pay-per-click ads on these platforms to reach a broader audience of prospective leads.

For more tips on how to grow your customer base through various marketing efforts, check out our blog post on 5 Small Business Marketing Ideas & Strategies.

7. Expand Your Business into New Markets.

Expanding your small business into new markets not only grows your customer base and increases your sales channels, but it can also diversify your revenue and offset slower sales periods.

Another opportunity may be to expand your small business into international markets. If you decide to go global, it is a more complex process. The Oregon SBDC’s Global Trade Center helps small businesses assess their readiness, create an export plan, learn the benefits and trade-offs of reaching global customers, and understand how to get paid.

For more information on global expansion, read our blog post Tips on How to Expand Your Small Business Internationallyor connect with our Global Trade Center by clicking here.

Ready to Grow Your Customer Base?

The PCC SBDC is here to help small business owners. Access the resources you need to help grow your customer base today. Visit this webpage or fill out the form on this page to get started!

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Topics: Small Business, Global Trade, Growing a Business, business builders, Certified Global Trade Professional

Celebrating World Trade Month 2023

Posted by PCC Small Business Development Center on June 07, 2023

Oregon SBDC Network Global Trade Center: Strengthening International Connections and Facilitating Trade Partnerships During World Trade Month

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Topics: Small Business, Global Trade, Growing a Business, business builders, Certified Global Trade Professional

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