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The Best Blogs to Follow to Up Your Social Media Marketing Game

iStock-519829141 (1).jpgIf you’re looking to up your small business’s social media game, you’ll need advice from the pros. Instead of haphazardly trying out new tactics, you can do some free research online to learn how to make Facebook, Twitter, Instagram, and other social channels work for you.

The Best Social Media Blogs

We’ve done the research. The social media blogs below are your best resources as reported by other small businesses to improve your social media marketing tactics.

Social Media Examiner

Social Media Examiner is one of the most popular social media blogs on the Internet. They produce a wide variety of content designed to help businesses take advantage of the latest social media trends. From blogs, to ebooks, to industry reports, to podcasts, you can find detailed content on what tactics can work for you in an easy-to-read (and understand) website.

Peg Fitzpatrick

Peg Fitzpatrick’s blog offers great tips on developing content that people will like, share and engage with. She gives tips and tricks for creating visual content that draws people in and improves engagement across multiple social media channels. Marketers often use the term, “Content is King,” and if that’s the case, then Peg is the queen of content marketing!

Buffer Social

Buffer Social is an app that helps you manage your social media content, but you won’t need their app to access great advice on their blog. If you are having trouble managing the many aspects of social media or building up a social media team, this blog has the information you need to get your social media organized and under control.

Grow by Mark Schaefer

Mark Schaefer’s website, Grow, shares his years of experience in creating content for social media and blogs. He focuses on connecting with other people to grow your engagement, followers, and business. He also explores the latest trends in social media content that you should (or should not) use for your business.

Convince and Convert

Convince and Convert, founded by social media guru Jay Baer, focuses on using digital strategies to generate leads and make sales for your business. It features practical, number-driven advice to draw people into your content, get them engaged with your business and convert them into sales.

>> Learn more about Small Business Builders

Socially Sorted by Donna Moritz

Donna Moritz’s blog, Socially Sorted, gives you practical advice for DIY social media marketing. She helps you discover tools to manage social media, create infographics and videos, and make the most of your social media content. Her advice can help you make a social media team of one produce content that has a professional team’s touch.

Simply Measured

Simply Measured digs deep into the numbers and analytics of the social media game. You may know your numbers of likes, followers, and comments, but this blog helps you understand why those numbers matter and how to increase them.


Audisense (formerly Social Bro) helps you apply social media tactics that have worked for others to your company. This blog teaches you how to create a content strategy that leads to an actual return on investment by targeting your relevant audience and using the trends they respond to.

Jenn’s Trends

Jenn’s Trends, run by Jenn Herman, keeps you up-to-date on the latest social media platforms and happenings. If you have no idea how to use Instagram to increase your business, this blog can help.

Rebekah Radice

Rebekah Radice uses her blog to help you engage with your customers through great content. From creating a content strategy to filling up your social media calendar, she gives you practical advice on designing social media campaigns that succeed.

In today’s world, no business can avoid using social media. By visiting these blogs, you can expand your social media knowledge, leading to more sales and saving you time and money on social media marketing.



The Oregon Small Business Development Center Portland Community College has  helped thousands of businesses over the past 30 years. We combine one-on-one  advising with programs taught by business experts, giving our clients the  resources they need to grow their businesses. We’ve celebrated many successes  with our clients. We'd love to celebrate your success. 

Topics: Small Business

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