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Should You Care About Local Listings? Yes!

With the proliferation of smartphone devices and apps like Yelp and TripAdvisor, review sites are becoming a more powerful driving force for consumers’ decision making. These local listings sites, along with location-based listings like Google My Business, are critical for small business success in today’s competitive, digital landscape.

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Topics: Small Business

4 Retail Business Mistakes You'll Want to Avoid

Starting, running, and maintaining a retail business can be a rocky road. The hard truth is that only 47% of retail businesses survive longer than four years. The good news is, mistakes can be avoided if you learn from others’ mistakes!

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Topics: Small Business, Retail

How to Get Your Employer to Pay for Your Professional Development

Posted by CLIMB Professional Development and Training on September 11, 2017

One of the biggest challenges facing employers and companies today is keeping employees happy, engaged, and productive. Recent data suggests that upwards of 71% of employees are not fully engaged at their jobs, and 26% are actively disengaged. There are many potential reasons for this, but one of the big factors is lack of professional training and development.

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Topics: Professional Development

How Integrative Healthcare Can Transform Your Practice

Posted by PCC Institute for Health Professionals on September 11, 2017

Integrative healthcare brings together Western approaches to medicine, such as chemotherapy, surgery and other medicines, and combines them with more traditional, complementary approaches like nutrition, acupuncture and more. Integrative healthcare practitioners carefully coordinate these two approaches to treatment in order to care for all of their patients’ needs.

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Topics: Healthcare, Integrative Healthcare

Are You Ready to Start Your Business? A Checklist to Help You Decide

If you’ve ever felt like now is the time to start your own business, you’re not alone. Even if it feels like you’ve done all your homework and are on solid financial footing, it’s tough to know when you’re ready to make the leap.

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Topics: Small Business, Growing a Business

Exploring the Impact of Interpersonal Neurobiology on Therapists and Counselors

Posted by PCC Institute for Health Professionals on August 30, 2017

The relationships we create throughout our lives contribute a great deal to our personality and behavior. Most psychologists and psychiatrists agree that developing healthy relationships leads to a healthier mind. Interpersonal Neurobiology (IPNB), an approach to care created by Dr. Dan Siegel, focuses on how the brain can be healed through powerful and positive persuasion. This approach combines many areas of science including biology, cognitive science, developmental psychopathology, sociology and mental health. IPNB focuses on integrating all the different aspects that make us unique so we can better understand why we are the way we are and try to correct negative behavior where possible. While an understanding of IPNB can be useful to just about anyone, therapists and counselors can find it especially effective in treating patients.

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Topics: Healthcare, Mental & Behavioral Health, Interpersonal Neurobiology

What You Need to Know When Starting a Career in Healthcare

Posted by PCC Institute for Health Professionals on August 22, 2017

Healthcare jobs make up some of the fastest growing positions in the country according to the Bureau of Labor Statistics. A career in healthcare provides you with job stability, good pay and an opportunity to help others.

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Topics: Healthcare, Entry Level Healthcare Careers

Thoughts on Getting Your Recipe to Market from a Graduate

Posted by PCC Small Business Development Center on August 15, 2017

Lisa Tran of Tan Tan Cafe & Delicatessen was kind enough to respond to interested Getting Your Recipe to Market (GYRM) student. We thought it answered a lot of questions a lot of people might have, so we're posting her response for you to read as well!

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Topics: Small Business, Food, Getting Your Recipe to Market

10 Facts About the Medical Coding Profession

Posted by PCC Institute for Health Professionals on August 10, 2017

The medical coding profession is an integral part of the healthcare system. By assigning codes to the description of a patient’s condition, medical coders help to keep the flow of accurate information between doctor and patient as well as insurance companies. What is more, jobs in this field are booming! The Bureau of Labor and Statistics is anticipating a 15% increase in medical records and health information technician jobs between 2014 and 2024 – much faster than average. While this profession is important and in demand, there is still a lot about it that many people are unaware of.

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Topics: Healthcare, Entry Level Healthcare Careers, Medical Coding

What Are Hashtags and How Should I Use Them for My Social Media Marketing?

Leveraging social media as a marketing channel has become unavoidable, but they also require business owners and marketers to utilize them in the best way possible. That means much more than ensuring you have the best content and add value with images and video. Hashtags in social media marketing are critical for topic discovery, audience engagement, and much more. In today’s post, we’ll take a quick look at how to leverage hashtags for business, starting with answering the question, “What are hashtags?”

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Topics: Small Business, Growing a Business

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