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10 Reasons It’s Great to Be an Entrepreneur!

There’s something exciting about starting your own business, especially if it’s something you’re truly passionate about. Entrepreneurship is the lifeblood of the American economy, and many people rely on small businesses to provide the goods and services they need, as well as to create jobs for the local economy.

That’s the precise reason that we celebrate National Entrepreneur Week, because it celebrates the benefits of being an entrepreneur. There are numerous reasons it's great to be an entrepreneur, and that’s why we’re celebrating National Entrepreneurship Week. Below we’ll discuss the top ten reasons why being an entrepreneur is so great:

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Topics: Small Business, Starting a Business

6 Reasons to Take Your AHA BLS, ACLS and/or PALS Training at PCC IHP

Posted by PCC Institute for Health Professionals on June 14, 2018

At the PCC Institute for Health Professionals (IHP), we pride ourselves on providing a wide variety of thorough, engaging, and student-focused courses for today’s health professional. Since 1997, IHP has been the preeminent American Heart Association (AHA) training center in the Oregon region. Our high quality AHA courses include Basic Life Support (BLS), Advanced Cardiovascular Life Support (ACLS), and Pediatric Advanced Life Support (PALS). Whether you’re looking to expand your knowledge through cardiology continuing education or receiving your first American Heart Association Certification, our program is designed with the student in mind. Here are six reasons why you should consider PCC Institute for Health Professionals for your certification needs.

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Topics: Healthcare, AHA & Cardiology

Key Factors to Starting a Business

As an entrepreneur, there are many considerations in opening a new business. Considerations may include funding, developing of your product or service, marketing including website development, finding the right location for your business or digital storefront, attracting customers/creating sales and many more. Of course, it’s important to also consider challenges related to the psychology of entrepreneurship. Today’s article provides a snapshot of the top five psychological considerations you could experience which can help to reveal some insights and tips for ways to overcome each.

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Topics: Small Business, Starting a Business

Should You Care About Local Listings? Yes!

With the proliferation of smartphone devices and apps like Yelp and TripAdvisor, review sites are a powerful driving force for consumers’ decision making. These local listings sites, along with location-based listings like Google My Business, are critical for small business success in today’s competitive, digital landscape.

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Topics: Small Business

Business Profile: Bee and Bloom (Making Portland Safe for Pollinators)

Posted by PCC Small Business Development Center on May 22, 2018

Taking a holistic approach to improving pollinator health, Emily Parker, Rebekah Golden and Emma Egstad promote sustainable, bee-centric beekeeping and native bee awareness in the Portland area.

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Topics: Small Business, Business Profiles

4 Common Social Media Mistakes of First-Time Business Owners

In today’s digital world, social media is an invaluable - and indispensable - tool for most small businesses. Most consumers are checking apps like Facebook, Twitter, and Instagram on a daily basis. As a small business, you’re able to interact and engage with consumers on a personal level, as well as brand your business in general. And you’re able to do so without spending a fortune on an advertising agency.

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Topics: Small Business

How an Idea Can Become a Business

How many times have you heard someone say that they have a “million dollar idea” that actually sounded like it could be turned into a viable business plan? Some of the best entrepreneurs were observant of a problem that needed to be solved, or a demand for a product or service, and decided to take the leap to create a business out of it.

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Topics: Small Business, Growing a Business

The Business Case for Adding Soft Tissue Release Tools & Techniques

Posted by PCC Institute for Health Professionals on May 10, 2018

Christine Binnendyk, LMT, brings more than 20 years of study and training in anatomy and movement to PCC CLIMB as the instructor of our course on Soft Tissue Release Tools. She is a sought after expert in addressing pain patterns caused by “soft tissue issues,” and is eager to share techniques to help people reduce pain and help wellness professionals expand their client services.

The Soft Tissue Release Certificate program at PCC teaches licensed massage therapists, Pilates and yoga teachers, somatic therapists, and other wellness professionals soft tissue release techniques at an in-depth level, allowing them to deliver their own Wellness Workshops.

The following Q&A with Christine offers a closer look:

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Topics: Healthcare

5 Small Business SEO Tips to Get Found First

An important ingredient for small business success in today’s digital environment is visibility in search engine results. When someone searches for a product they need, will it be your business they find or one of your competitors? Think of your own practice when you’re searching for a website. Do you ever click over to the second page of results? If you’re like most consumers, you probably click on one of the first two or three results. So, how do you increase your chances of showing up in one of those top positions?

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Topics: Small Business

5 Costly Mistakes New Food Entrepreneurs Make (And How to Avoid Them)

Posted by Jill Beaman on April 27, 2018

You have a recipe that everyone loves. Friends and family have told you over and over how great your food is, that you could make a killing selling it. Maybe you’ve even dreamed up the perfect name for your barbecue sauce or cookie dough. You can see the product design in your head. You are ready to make the dream a reality.

Hold on just one second before you spend that money on printing labels and buying equipment. You could be making one of many costly mistakes made by first-time food entrepreneurs... These mistakes can set the production of your product back months, or even years.

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Topics: Small Business, Starting a Business, Food